On Broadcast Advertising

I won't pretend to be an expert in Broadcast Advertising. I've never worked with the medium, and to be honest, TV is really starting to bore me. Therefore, I don't get into commercials in the same way I used to get into them. But as someone who works primarily on automotive accounts, I do tend to pay some attention to the auto industry ads. I'm also a big, big fan of vintage auto ads, like this little gem below.



What I love about vintage ads is that they always seem to pack in music in a very fun way. I look at the commercials they're producing today and they just don't have the same kitsch value. Auto advertising is really an art, because it doesn't do anything anymore. If you look at the research that's out there, a lot of consumers don't even pay attention to broadcast car commercials anymore. What primarily influences their choices are Internet sites and word of mouth from friends. Sure styling plays into it, and there is a lot of weight based on name recognition etc. But to be perfectly honest, I'm VERY glad I don't have to market cars using broadcast.

Check out Jalopnik's votes for the Top 10 Best Car Commercials of the 1960s. They're great.