On corporate transparancy

Recently, I've been reading about a lot of havoc and drama that has been created over a video that Draftfcb shared that eventually made its' way over to George Parker (love him or hate him, he's totally transparent and isn't afraid to share his opinion)over at AdScam.

It got me to thinking about an article I read a while back on how more corporations need to be more transparent. Bottom line, I believe corporations need to not only be transparent, but they need to be brutally honest. The audiences we're pushing this marketing and PR content to (it all comes back to content doesn't it? ) has a pretty good nose for bullshit.

So when I read the threads and responses from leadership weaving a web of lies and twisting the facts, it's more than a little troublesome. Being in the ad and marketing business, I understand the need to spin a message, but I also see that when someone already has the information, it only makes things infinitely worse when you get called out by your own employees for trying to cover it.

Maybe it's time for more companies to start being a bit more transparent.

Case in point for Draft... if they'd just leave this video issue alone, or take the lump from George's critique of it - the discomfort would eventually pass. Whether the blog was supposed to have the video or not, it was clearly a PR produced video intended for broad distribution eventually anyway. ... It's out there, some people aren't going to like it. Deal with it.