On Hulu

News Corp. and NBC Universal launched on Hulu today.

The goal of Hulu is to attract marketers by offering a richer experience than Google's answer to the online video craze (maybe you've heard of it?) YouTube.

Supposedly a lot of marketers are very interested in the program. Marketers already working with Hulu for beta testing -- which allowed users from media executives to journalists try out the site -- included Cisco Systems, Intel Corp., Unilever, General Motors, Nissan and Toyota.

It will be interesting to see how many other companies jump on the streaming media bandwagon. Limited commercial interruptions within streaming media can be quite obtrusive. Personally, I go online to avoid advertising. I go out of my way to block it (thanks AdBlock Plus!) and want my shows uninterrupted. That's why I was incredibly upset to hear that NBC and others were abandoning the iTunes route.

I'll blog a lot more on this topic as I surf Hulu and get my bearings. I can't believe I wasn't asked to be a beta tester!