should i ...hush... up?

On the iPod: "Again and Again" - The Bird and the Bee

Last night I couldn't sleep. I kept digging through old records and designing on my laptop. I'm convinced that I need to properly brand ...hush... The reason I've never done so in the past is because there are already a lot of other hush things out there.

There is Hush records, which puts out some fantastic music from the likes of Kind of Like Spitting, Norfolk and Western and the ohh so popular The Decemberists. Then, there is hush restaurant in Laguna Beach, CA. And who can forget this piece of crap solo artist, or this, piece of crap rapper, who just happens to be from Detroit.

Click on that link and listen to that terrible "Miss Music," where they ruin that bad ass Mr. Mister song "Broken Wings" by sampling the whole track. I swear, if he ruins "Kyrie," I'm going to start a riot.

Now, I've always used the ellipses with my branding of ...hush... but as of now, I've been toying with the idea of re-naming, re-branding and becoming my own Limited Liability Company. So I'm curious. What are your thoughts on ...hush...? Do you think it's too much a throwback to my "indie" wannabe days. What might be a better name for my company? At this point, I think it better to re-brand and rename now. Because I'm sure I'll be a juggernaut in design in no time.

I'll be putting up those race car designs I talked about a while back, along with some potential names and logos for the new, whatever-I-might call this would be company.

Edit:



This is one idea, Ruhe Design Co.

Ruhe is the German word for peaceful. The fonts used are "The Sans Semi Light" (Capitals) 620 spacing on top, 880 on the bottom. The bottom font is Sans Semi Light normal.